Krista Seidl

CB2

Crate & Barrel approached The Royal Order to redesign cb2 and further develop the fun and urban aspect of the brand and to also increase visibility of the registry in concert with crateandbarrel.com. I was involved in the initial design and brand creation and continued as design support, contributing various layouts (such as those shown above), and oversaw the design production, file preparation and specifications, and created the site-wide style guide. We worked in collaboration with Crate & Barrel’s inhouse development team.

Kallista

Kallista is a high-end plumbing fixture and faucet design brand within the Kohler Interiors Group. The goal of the refresh was to demonstrate the sophistication and quality of the products. My involvement included brand development and initial design. Some contributions were reflected in the final site design. We partnered with Gorilla Polymedia for the front-end development.

KOHLER® Plumbing

The Royal Order has a long-standing relationship with The Kohler Co. and its many other brands. In 2008, we restructured the various bathing products into one larger Bathing section on the Kohler Plumbing site. Along with designing the new section, we also created an interactive module that served as an overview of all the bathing types—showing a video and cross section views of each bath. My involvement started at the initial design concepts and continued through overseeing HTML (Gorilla Polymedia) and Flash development.

Most of the work I have done for the Kohler Plumbing site has been interactive modules used to promote new products. A module for what, at that time, was called the AquaSonic Bath and its various benefits to the body through light, tonality, and vibration therapies is shown above as an example.

Logo Miscellaneous

I absolutely love the process of designing identity marks. Logos shown in sequential order: 1) Mirus Futures, 2) Revenew Systems, 3) Star Student, 4) Integrate NEC, 5) My Kiddie Country Club

McGuire Furniture

McGuire Furniture is a hand-crafted furniture brand within the Kohler Interiors Group. The goal of the total site redesign was to restructure the site so user’s could view the products by product type, designer, or room setting. They also wanted to emphasize the history of McGuire’s craftsmanship and use of natural materials in an aesthetic that can best be described as ‘quintessential Northern California.’ My involvement in the total site redesign included initial design concepts, design production, and overseeing Flash production of the Image Gallery.

Mozilla

In 2007, The Royal Order was approached by the Mozilla Corporation to redesign mozilla.com. My involvement in the redesign included acting as design support after the initial design rounds. I helped roll the design out through various sections of the site and contributed various conventions or details, always considering localization.

During my tenure at The Royal Order, I’ve refreshed many different areas of the original site to increase performance or accommodate new content. Because of the open-source nature of the company, most of our designs are posted for the Mozilla community members to comment and rigorously tested before making it to the live site.

NEC Display

The Royal Order is an agency-of-record for NEC Display. I have worked on various identity, design-related updates to their site, and microsites for their incentive programs. They approached us to re-architect and redesign necdisplay.com last year. I contributed several concepts (chosen initial concept shown above) and helped established a system for the entire site that would accommodate a fairly large and nuanced product catalog.

This site is currently in development.

Roberts & Ryan

Roberts & Ryan is a placement firm specializing in the senior management level. With the Royal Order, I created a set of business papers and a marketing brochure to coordinate with the existing logo and zen-theme brand created for the web environment.

The business papers were printed on Neenah Evergreen and the brochure was on Sappi McCoy.

The Royal Order

Some projects for The Royal Order: 1) Holiday card, where I illustrated the company logo into the snowflake, that was blind debossed on Crane’s Lettra. Printed by Rohner Letterpress. 2) Concept for Green Mountain Coffee Growers, an interactive story-telling piece.

Seidl-Domol Wedding Materials

My favorite gentleman and I got married last fall. Ignoring the sensible warnings of my friends, I designed and illustrated our wedding materials: save the dates, invitations, RSVP cards, menu, program, thank you notes, and web site…

Because we had what was a destination wedding for most of our guests, we wanted the invitation to serve as a tour guide and show why the area was significant to us. Our invitation folded out to include all the weekend information and an alphabet poster illustrated with symbols of our favorite haunts throughout Door County. I used a gocco machine for the first time to create some of the supporting materials, which has sparked a new interest in printmaking.

Materials were printed on Mohawk Superfine (save the date), French Paper Mod-Tones (Programs, Envelopes), Paper Source Kraft Paper (Menus), and Strathmore Grandee Felt (invitations). Printed by Letterpress Chicago, Sunrise Digital, Kinkos and Me

University of Chicago IGM

While at the University of Chicago Booth School of Business, I worked primarily as the interactive designer. But I had the opportunity to design an annual report for the Initiative on Global Markets, a research center within the school. The report was qualitative, highlighting conferences, forums, faculty accomplishments, and research topics from the past year.

This was printed on Mohawk Superfine and is perfect bound. It is a mixture of offset and blind deboss.

Women’s Leadership Forum

Accenture sponsors and annual event for female government executives in Washington D.C. It’s a chance to hear an incredible line-up of speakers and network with each other. I led the design and production of all the event collateral, which entailed branding the year’s event; save the date cards; invitations; workbook; signage; tablecloth; etc.